Posts tagged july
Why Small Business Owners Should Blog

The very first website Allebasi Design had didn’t have a blog. It was more of a portfolio site than a fully-fledged website and I saw that it really didn’t show what I’m about or carry the brand I want to depict forth. When I migrated to Squarespace, I decided to create a blog for the new website so I could show the behind the scenes into my work and share projects I was working on or tips for doing what I do. It was one of the best decisions I have ever made regarding my website, especially as an entrepreneur. Today I’m going to share reasons why small business owners should blog:

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My Biggest Business Challenges

When I first started Allebasi I knew that it would be challenging and it was. Since then, I have faced many challenges that I was able to overcome and today there are still some I am still trying to overcome. I don’t mind challenges; I welcome them. They make you improvise (one of my strengths is improvisation) and they help you ascend limits. Today I’m sharing four of my biggest challenges as a business owner.

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Advantages of Bloglovin' For Bloggers and Readers

 have been tweeting about Bloglovin lately and in the past I have asked some bloggers to link me to their Bloglovin’ accounts and gotten, “what is that?” as replies. Since it’s becoming more and more popular and it is a great tool for business owners, bloggers and readers, I decided to outline a couple of advantages of using Bloglovin’ with the hope that more bloggers and blog readers would make use of it, especially in South Africa where most of my target audience is.

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Brand vs Brand Identity

I have noticed that there is quite a bit of confusion when it comes to brand versus brand identity that the two have began to be used interchangeably. The uses of the terms have evolved and now they are used to describe entirely different things but the two terms are still vastly different. There is also some debate on whether a graphic designer (who designs brand identities) can describe themselves as a brand designer. I describe myself as a brand identity designer because I believe a graphic designer cannot design a brand for a company, but they can design brand identities. So what’s the difference?

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