So you’ve set up your mailing list that people signed up for. You decide to take the leap and send out a newsletter and suddenly you’re getting notifications for unsubscribes. That’s not what you wanted, you actually want people to subscribe, not unsubscribe! You will be tempted to wail and send emails saying, “Nooo! Come back, stay! Here’s a 50% coupon that you are probably not interested in but it’ll entice you to stay for a little while!” to the people who have unsubscribed to your mailing list. Dramatics aside, maybe you’re gobsmacked to what you should do now.
The common misconception with mailing list newbies is that email unsubscribes are bad and you’re doing something drastically wrong. Don’t freak out, I’m here to tell you that it’s not a bad thing; it’s actually a good thing for your business! Here's several reasons why:Read More