Posts tagged business
5 Ways to Prepare Your Business For Success

Hey creatives!

We all want success, right? Yes! Like pizza! I know there are a bunch of people who don't like pizza so yeah, maybe not like pizza but we all want success! 

When running a business, you have to constantly make sure that your business is prepared for success, otherwise you’ll find that you’ve missed opportunities to grow when you had them because your business just wasn’t prepared to handle or make use of those opportunities.

Wouldn’t that be tragic?

Less tragic than a Shakespearean play but much more tragic than coming home after a long day excited to eat those leftovers but opening the fridge and finding that someone had already eaten them.

Let’s stop that from happening, shall we? In today’s post, I have complied 5 ways to prepare your business for success and they are the very same methods that I am currently using in my business and I’ve seen quite a bit of growth already. After the jump:

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How To Start a Business With Little To No Money

Many people have an idea for a viable business but more often than not, the only thing that stands in the way of actually getting their business off the ground is lack of funding. We have become conditioned to thinking that we need a lot of money to start a business but so many people have started businesses with little to no money. People like Richard Branson and Sara Blakely (the inventor of Spanx)!

If you have a dream, determination and no funding, you too can do it. I did it as well, mostly because I wanted to start small and thanks to my Mum’s influence, I didn’t like the thought of owing someone a lot of money. How about I show you how?

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Five Things The Dark Knight Taught Me About Running A Business

I know, I know. I’m a Marvel fan but Batman is why am I writing about Batman? And what does superheroes even have to do with business? Why am I even writing about an old movie? Geez, so many questions...haha! To answer; I love superhero movies and it doesn’t matter if they are from Marvel or DC; Marvel just has been doing a good job of feeding my superhero film obsession.

The first superhero I was exposed to from a very young age was Tim Burton's Batman  and yes, I had a crush on Batman. (Gosh, why did I admit that?) But that’s not the point. The point is you can learn a lot from some of these movies and -as I’ve realised a few days when I decided to unwind by rewatching Christopher Nolan’s brilliant The Dark Knight- you can even learn a thing or two about running a business. And boy, do I have exhibits:

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Introducing: The Allebasi Design Library

Hello creatives!

For a while now I wanted a space where I could share free useful resources for creative entrepreneurs and bloggers - i.e you- that I have designed and today I’m glad to say that I have started a library! Yaaay! I wanted to give something of value to the beautiful people who have signed up for  my email list which means the library is exclusive to Allebasi Design subscribers so if you haven’t signed up yet, I’m sorry but *Karen’s voice* you can’t sit with us.

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How Good Branding Will Benefit You in the Long Run

Hey creatives!

When we first start our business, it’s easy to want to skimp on investing in good design because we find it to be expensive and not a worthwhile investment. But as a matter of fact, investing in a good brand identity design (and even a good brand strategy) could be one of the best initial investments you make in your business. Why? Well, grab those pens and notebooks because I’m going to explain a little something to you about how good branding can benefit you in the long run.

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How To Find Your Focus And Increase Productivity

I have a problem with focusing on one thing at a time. My mind is so busy and I get so many ideas and think about things I need to do, several times a day. The kicker is that I never get round to doing any of them. I am always planning to get some things done that I’ve been meaning to do for so long but didn’t because I never had the time.  

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My Biggest Business Challenges

When I first started Allebasi I knew that it would be challenging and it was. Since then, I have faced many challenges that I was able to overcome and today there are still some I am still trying to overcome. I don’t mind challenges; I welcome them. They make you improvise (one of my strengths is improvisation) and they help you ascend limits. Today I’m sharing four of my biggest challenges as a business owner.

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How I Found My Niche

One of the advantages about being a graphic designer is that it’s not limiting. It is a broad subject, meaning you can branch out to various types of design like web design, layout design, animation, etc. However, it can be really challenging to market yourself if you are a freelancer.

When I first started Allebasi as a freelancer during my last year of college, I marketed myself as a multidisciplinary designer; a graphic designer, illustrator and photographer. This I think confused a lot of people, especially since I did not state what type of graphic design I specialised in. My portfolio was a mixture of everything, there wasn’t one specific theme. To be honest, it was a mess.

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