Posts tagged brand identity
A Look Into My Brand Identity Design Process

People (including me) are always interested in the process of how something is created and what goes on behind-the-scenes. I think it offers a look into how much work goes into the process; the curtain is pulled back and you see that it’s not all it seems on the surface. In design, designers may offer a behind-the-scenes to show how much work can go into creating something simple as a way to demonstrate that design actually, isn’t easy and something that any five year old can do. I love to see other artists’ process because there is always something to learn from them. You can learn anything from the resources they use in their work or their methods. Today I’m going to share my own process and I hope that you can get something out of it.

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Brand vs Brand Identity

I have noticed that there is quite a bit of confusion when it comes to brand versus brand identity that the two have began to be used interchangeably. The uses of the terms have evolved and now they are used to describe entirely different things but the two terms are still vastly different. There is also some debate on whether a graphic designer (who designs brand identities) can describe themselves as a brand designer. I describe myself as a brand identity designer because I believe a graphic designer cannot design a brand for a company, but they can design brand identities. So what’s the difference?

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