Posts tagged blog post
How I Found My Niche

One of the advantages about being a graphic designer is that it’s not limiting. It is a broad subject, meaning you can branch out to various types of design like web design, layout design, animation, etc. However, it can be really challenging to market yourself if you are a freelancer.

When I first started Allebasi as a freelancer during my last year of college, I marketed myself as a multidisciplinary designer; a graphic designer, illustrator and photographer. This I think confused a lot of people, especially since I did not state what type of graphic design I specialised in. My portfolio was a mixture of everything, there wasn’t one specific theme. To be honest, it was a mess.

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