The one thing I keep telling my clients is that website shouldn’t only be pretty; that should come secondary. The main objective of websites should be to attract visitors, keep them and ultimately turn them into clients and customers. In short, your website should convert to leads, not just be a place where people “ooh” and “aah” at the beauty of it, leave and then promptly forget about it.
Your homepage is the one page on your website that would probably get the most traffic and this is all the more reason why you should focus on it and make sure it gets you as many leads as possible.
Therefore you have to be intentional about what you want visitors to do when they visit your website and design your website accordingly. Without further ado, here’s the four essential things your homepage needs, after the jump:Read More