Posts tagged April 2016
How To Properly Set Up Google Analytics For Your Website or Blog

If you’ve got Google analytics set up on your website or blog, by now you know how important it is when you want to grow your business but have you set it up correctly? The common mistake of most people who sign up to use Google Analytics is that they set up only only profile when you’re supposed to set up three. Wait, what?  Yes! I also didn’t know that.

As someone who takes my analytics seriously so I can track what’s working and what’s not working for my website and also track popular content and where you are reading this from, I went to investigating to learn more about Google Analytics and realised that I’ve set up my analytics wrong. I’ve since fixed that and today I’m going to show you why you need three profiles and how to set them up. After the jump:

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Five Things The Dark Knight Taught Me About Running A Business

I know, I know. I’m a Marvel fan but Batman is why am I writing about Batman? And what does superheroes even have to do with business? Why am I even writing about an old movie? Geez, so many questions...haha! To answer; I love superhero movies and it doesn’t matter if they are from Marvel or DC; Marvel just has been doing a good job of feeding my superhero film obsession.

The first superhero I was exposed to from a very young age was Tim Burton's Batman  and yes, I had a crush on Batman. (Gosh, why did I admit that?) But that’s not the point. The point is you can learn a lot from some of these movies and -as I’ve realised a few days when I decided to unwind by rewatching Christopher Nolan’s brilliant The Dark Knight- you can even learn a thing or two about running a business. And boy, do I have exhibits:

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4 Reasons Not To Freak Out About Email List Unsubscribers + Tips On How To Decrease Your Unsubscriber Rates

So you’ve set up your mailing list that people signed up for. You decide to take the leap and send out a newsletter and suddenly you’re getting notifications for unsubscribes. That’s not what you wanted, you actually want people to subscribe, not unsubscribe! You will be tempted to wail and send emails saying, “Nooo! Come back, stay! Here’s a 50% coupon that you are probably not interested in but it’ll entice you to stay for a little while!” to the people who have unsubscribed to your mailing list. Dramatics aside, maybe you’re gobsmacked to what you should do now.

The common misconception with mailing list newbies is that email unsubscribes are bad and you’re doing something drastically wrong. Don’t freak out, I’m here to tell you that it’s not a bad thing; it’s actually a good thing for your business! Here's several reasons why:

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Instagram Challenge: Improve Your Brand

Calling all small business owners, bloggers and personal branding enthusiasts! Do you want to make more leads from Instagram; be it clients, customers or networking connections? Do you feel your current Instagram feed is lacking and not strongly representing your brand? I’ve got a challenge for you and I hope you will join me!

Earlier this week I blogged about three ways you can improve your small business and how it needn’t cost you and arm and a leg. To prove that, I wanted to make an example with one aspect; improving your visual branding, specifically on Instagram.

Instagram is great, and if used correctly, it can generate you a lot of leads and sales and you can also use it to meet new people in your industry to collaborate with. One of the best ways to gain leads is to attract people to your feed and engage with them enough for them to trust your name and brand.

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