Posts in Design
6 Ways To Refresh Your Website

Hey creatives!

A couple of weeks ago when I decided to take a break from the biz and actually didn’t take a break (smh) I spent time changing little things on my website to refresh it.

I think when we have our websites designed we tend to forget that we regularly need to maintain them to ensure that things don’t get boring for a while. Think about it; how many websites or blogs do you continually visit everyday? How long does it take you before you start noticing little things that you wish could be changes, like maybe you wish the dang sidebar wouldn’t have so many things and my goodness! Is that pop-up form going to appear every single time you visit the site? Amirite or am I right? If you have experienced that, chances are your loyal (or even new) website visitors will also encounter that.

Now, as your resident Web Designer/User Experience designer (ahem) I’m going to let you in on a few ways you can refresh your website so you keep visitors interested and make sure they keep coming back. Okay, content is the most important factor in getting people to keep coming back but design, in this case user experience design, is also a big contributing factor.

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How To Create A Thank-You Page Like Leadpages' in Squarespace

Hello creatives!

Last week I shared a tutorial on how you can use Squarespace buttons to trigger a pop-up with ConvertKit forms...sort of like Leadboxes. This week I’m back with a tutorial on how you can design your own Thank You page that looks like the popular Leadpages ones with Squarespace’s cover pages.

A lot of bloggers and biz owners who use Leadpages use the Thank You pages so subscribers see something other than a generic success message when they've signed up to a newsletter, course, webinar or whatever has been offered. 

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How to Create Button Triggered Pop-up Forms Using Squarespace and ConvertKit

Hey creatives!

I tried Leadpages for 30-days a fwhile ago and despite loving it, my business expenses had increased lately and I couldn’t commit to the $37 monthly price or the $300 annual one on top of ConvertKit (which I started investing in so I could deliver my free email course with ease and it’s a worthy investment!). What does a person do in this case when you loved Leadpages but you can’t afford it right now?

We improvise and find a work-around.

Which is exactly what I did. It took a lot of trying work arounds until I found one that worked for me, which I’m sharing below. Before finding this one, I used one rather complex work-around that involved using the Squarespace lightbox form button which I connected to Google Sheets then used Zapier to automatically send subscribers from the Sheet to ConvertKit.  It worked okay until I became aware of one problem;

That work-around did not record analytics to ConvertKit.

Yikes! I needed something that would make things much simpler and still send analytics to my ConvertKit forms.

I’m pleased to report that I found a way using just Convertkit forms and Squarespace- no creating Zaps required! Even though this method requires a little bit of coding knowledge, don’t stress. I’ll be sharing a step-by-step tutorial so you can create your own button pop-up forms that send subscribers (and the analytics) straight to ConvertKit. Ready? Set? Go.

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Four Essential Things Your Homepage Should Have

The one thing I keep telling my clients is that website shouldn’t only be pretty; that should come secondary. The main objective of websites should be to attract visitors, keep them and ultimately turn them into clients and customers. In short, your website should convert to leads, not just be a place where people “ooh” and “aah” at the beauty of it, leave and then promptly forget about it.

Your homepage is the one page on your website that would probably get the most traffic and this is all the more reason why you should focus on it and make sure it gets you as many leads as possible.

Therefore you have to be intentional about what you want visitors to do when they visit your website and design your website accordingly. Without further ado, here’s the four essential things your homepage needs, after the jump:

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Five Things That Make a Good Logo

With so many businesses and brands out there in the world and others being created every second, one needs to make sure that his/her brand stands out and the best and widely popular way to do this is through a logo. Have a good logo and you'll be able to easily stand out and be differentiated from your competitors. Have a bad logo (looking at you Uber, what happened!?) and...well. 

Don't worry though, if your business is new and you've scraped up a logo yourself and you're no designer, you are not alone and you are not the first, nor the last. Many great brands that are still around today have started out with some rather bad logos (Apple, amirite?)  but as they grew, they invested in some quality logo design and now have good, even great logos. So other than the usual, what makes a good logo?

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Introducing: The Allebasi Design Library

Hello creatives!

For a while now I wanted a space where I could share free useful resources for creative entrepreneurs and bloggers - i.e you- that I have designed and today I’m glad to say that I have started a library! Yaaay! I wanted to give something of value to the beautiful people who have signed up for  my email list which means the library is exclusive to Allebasi Design subscribers so if you haven’t signed up yet, I’m sorry but *Karen’s voice* you can’t sit with us.

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A Look Into My Brand Identity Design Process

People (including me) are always interested in the process of how something is created and what goes on behind-the-scenes. I think it offers a look into how much work goes into the process; the curtain is pulled back and you see that it’s not all it seems on the surface. In design, designers may offer a behind-the-scenes to show how much work can go into creating something simple as a way to demonstrate that design actually, isn’t easy and something that any five year old can do. I love to see other artists’ process because there is always something to learn from them. You can learn anything from the resources they use in their work or their methods. Today I’m going to share my own process and I hope that you can get something out of it.

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Five Useful Resources For Graphic Designers

There are a lot of helpful resources out there for graphic designers and in this post I'll be sharing some I have found especially helpful. In my journey as a designer, I have made use of many of those online resources. Some I liked and some I didn't like much, which may just be the same for you; you may not necessarily find the ones I've listed helpful but that is okay. You should try and test many to find your right fit. I strongly recommend that! Without further ado and in no particular order, here are a few online resources I have found helpful.

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What I Learned While Studying Graphic Design

When I left home to study college three hours away in a much bigger city than my hometown, I envisioned the all the people I was going to meet, the things I was going to learn and all the things I would do. It was in some cases what I expected and in some cases not.

Though everyone else’s college experiences may be different, I’m sharing mine in hope that design students and future design students would know what to expect:

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