A couple of months ago I hosted an Instagram challenge called Improve Your Brand and to make things more interesting I put together a huge giveaway prize (read about it here!) for those who participated. At the end of the challenge I randomly drew a name and Jennifer Blaine, of ToyiToyi Toys, was the first person I drew and thus began a cool albeit challenging design process.
Whereas I’ve designed brands and websites for online stores, I had yet to work with a toy company but since I like trying new things and challenges, I took on this project head on. Read on to read about the design process.Read More