The very first website Allebasi Design had didn’t have a blog. It was more of a portfolio site than a fully-fledged website and I saw that it really didn’t show what I’m about or carry the brand I want to depict forth. When I migrated to Squarespace, I decided to create a blog for the new website so I could show the behind the scenes into my work and share projects I was working on or tips for doing what I do. It was one of the best decisions I have ever made regarding my website, especially as an entrepreneur. Today I’m going to share reasons why small business owners should blog:
To build your brand reputation and trust with your target audience
Of course I had to start with the branding factor. When you blog, you create content related to your product and service and that positions you as knowledgeable -and even an expert- in your audience’s eyes. This builds trust because they feel you know what you are doing or talking about and will therefore trust you to provide a service for them. Not only this but if you are creating content that is valuable or beneficial to your customer, they’ll equate your brand with being helpful and your brand may be painted in a positive way. Blogging is actually a cheap but effective way to get people to notice your brand online.
To increase traffic to your site
Blogging is great for SEO (Search Engine Optimisation) because if you strategically blog using wisely chosen keywords, your blog will show up in search results and drive traffic to your website. This is much better than plugging your website full of obvious keywords, hoping for better SEO.
Blogging for lead generation
Hubspot have stated that blogging businesses experience a 165% lead growth, a much larger increase than that of non-blogging businesses. Lead generation is the generation of consumer interest or inquiry into products or services of a business. By blogging, you get to increase interest in your product or service.
A lot of businesses blog for marketing purposes and not just small businesses; big ones like Reddit, Shopify, Adobe and even the BBC make use of blogging. When you blog, you get to connect with your target audience and share news about your product and it can be a useful way to bridge the space between product and customer via content that is educational or entertaining.
The more time people spend reading your blog, the more likely they are to wander to your services or product pages and be your customers. Blogging offers an incentive to attract potential customers to your site and your content is valuable enough, you can turn your readers into customers.
However important it may be to blog for your business, it is equally important to be strategic about blogging. Don’t blog to just for the sake of having content on your blog; that would be detrimental to your business. Instead blog strategically; make sure the content you post is related to the product and service you provide and that it is useful or entertaining to your readers. It’s about you doing something for your readers even before they make use of your products or services. Good luck! ;)
Are you a small business owner who blogs? What were your initial reasons for blogging? Are you a small business owner who doesn’t blog? What are your reasons for not having a blog and would you ever get one? I’d love to hear your thoughts in the comments below!