Branding Design: Old Allebasi Design

 I am a self confessed bookworm. I love reading and I also love writing so when it came to brainstorming our self promotional branding identity back in my final year of college in 2013, I had no doubt that my brand would have to reflect that. I also wanted potential clients to feel like they were reading a story and then feel like they were part of that story and that was my way of including them into my brand. Other than a storytelling theme, I wanted to show the humourous

When I was thinking of the name to use for my brand, I was thinking of the books I read growing up and being a huge fan of Roald Dahl as a kid, I remembered reading his book, Esio Trot, which is Tortoise spelled backwards. It sparked an idea to write my name Isabella backwards, and thus Allebasi was born. I loved that it sounded good and I would probably have gone with another idea if it sounded horrible. Another thing about the name is that at first glance, it’s hard to tell that the name is actually Isabella backwards. Upon realizing what it is, you appreciate how actually simple it is.


My favourite part of the whole logo is the little pencil icon which is made up of the two ‘L’s in the name. I love it so much that it’s even in my new rebrand. The pencil strengthens the storytelling theme and also reflects my being a designer. I want people to see the pencil and think of Allebasi. Who knows? Maybe the purple pencil will be to Allebasi what the swish is to Nike.

As for the colours, I chose my favourite colour combination: purple and grey. Purple had always been a favourite colour of mine ever since I can remember and it’s such a strong, regal colour. Grey is a colour that I always seem to be drawn to for some reason. Most of the clothes in my wardrobe are grey, I painted my bedroom door grey (I wanted to paint the walls but I was told they’d be too dark) and even my phone cover is grey. It makes a lot of sense now why I chose grey to be a part of my brand then and it still is, along with purple!


I used darker colours here not only to stand out but to also depict my loud personality. Before I used to always shrink in the background, now I was finding the courage to be myself in front of people.

This has been a post about Allebasi’s first branding design so you could see what is was like before and why it was about time I rebranded.